ProMods Europe: Project De-Brand

Over the years, ProMods has always aimed to make the Euro Truck Simulator 2 world feel as authentic and immersive as possible. One way we previously approached this was by including real-world company brands throughout parts of the map.

However, with the Trailer & Company Pack being our mod dedicated to replacing SCS’s fictional in-game companies, we’ve ended up in a situation where a ProMods Europe now includes a mix of newly added real brands alongside SCS’s fictional ones, with the Trailer & Company pack replacing the brands from SCS. In order to create a more cohesive experience. Going forward, we intend to move all brands inspired by real-life companies to the Trailer & Company pack, with ProMods Europe becoming a fully de-branded pack. This allows you to choose whether you’d like to see the map with real companies, or would prefer to play with fictional brands that fit right alongside those created by SCS.

We are now gradually moving forward with Project De-Brand; an initiative focused on replacing real-world company branding within the ProMods map with lore-friendly companies and assets that better fit the world of Euro Truck Simulator 2.
This change has been happening quietly for some time already, and we will continue implementing it gradually in future updates.

Euro Truck Simulator 2 has its own unique world, complete with fictional companies, brands, and industries created by SCS Software. These businesses form part of the game’s identity and help maintain consistency across the map and DLC expansions.
By aligning more closely with this established ecosystem, ProMods can integrate more naturally with the base game while still maintaining the high level of realism players expect.

This approach also helps ensure long-term compatibility with future ETS2 updates and expansions.

At the same time, Project De-Brand allows us to develop something new: our own ProMods universe.
Rather than simply mirroring real-world companies, we now have the opportunity to create original logistics brands, industries, and visual identities that feel believable within the ETS2 world while still being inspired by real-life transport and manufacturing.

Over time, you’ll begin to see more of these companies appear across the map; helping build a consistent identity that blends ETS2 lore with new ProMods-inspired businesses.

For players who enjoy seeing real-world companies represented in-game; nothing is being lost it’s simply moving to a more appropriate place.
Our Trailer & Company Pack (TCP) will now become the primary home for real-world brands within the ProMods ecosystem. This allows players who prefer real companies to continue enjoying them, while keeping the core ProMods map aligned with the ETS2 universe.

We’ll be sharing more details about the future direction and updated look of the Trailer & Company Pack soon, so stay tuned.